From cannabis soil to weed edibles, and then to cannabis soil grow kits, the marijuana industry has been so prolific since its inception that it has created quite a few subsectors of its own.
That is why, it is no surprise to see that entities from other industries are now looking to branch out to the cannabis segment in order to establish their presence in this market. Everybody expects this market to grow further in the next few years.
If you only take the last few months into account, then it is evident that the aforementioned statement is not just an observation but has transcended into tangible and real world developments. Several established entities from other global industries have already taken steps to openly demonstrate the interest that was already palpable to those who were associated with the marijuana industry.
This was noted recently when the weed soil fever caught Constellation Brands, the parent company of Corona, one of the world’s best-selling beers; Robert Mondavi wine; and Svedka vodka. In a deal that did not take the industry by surprise, Constellation Brands bought Canopy, a marijuana cultivation enterprise, for no less than $4 billion.
The move was touted by many for the beer giant trying to carve a niche for itself in the marijuana industry and tap for its fair share on its profits. It was a wise move in an industry which has been tapping profits left, right and center. For instance, the state of Colorado alone posted cannabis-related sales amounting to over $1.5 billion.
As if this development was not enough, the prolific Francis Ford Coppola, who is best known for helming the Godfather franchise, also decided to step onto the marijuana soil. This move was significant as well, since Coppola, who resides in the nature enriched Napa Valley of California, is also known for holding his own in the wide production industry.
While Coppola’s investment was reportedly not as huge in terms of funds as Corona’s $4 billion, it still showed a significant step from yet another known and established entity in another sector who was trying to make a shift to the new yet subversive cannabis industry.
All of this goes on to show the power and magnetism that the cannabis living soil has been showing to other significant players, causing them to make a noticeable shift in their business models just so they could tap into the significant market share that the cannabis industry has to offer to those who would join it in its phase of exponential growth.
With talks of European alcohol companies assessing possible moves to transcend into the cannabis industry, and with various individual industrialists trying to tap into the “pot tourism” culture that Colorado brought to the surface, it is not incorrect to assume that the marijuana industry will only grow further from here. All that remains to be seen is just how fast does that growth happen.
Naysayers and doubters sitting on the sidelines do not have much to use for evidence, the cannabis industry is here, is legitimate and it is poised for growth. Believe it.